In the last decade, Thailand has been affected by changing travel trends. Some of the tourism trends that have changed the game for Thailand include food-related tourism, post-COVID revenge travel, and the pursuit of authentic cultural experiences.
The next few years are no different, as some of the world’s hottest new travel trends apply more than ever to tourism in Thailand. These trends may not only bring more visitors to the country but also opportunities for tourists to experience their favorite Thai destinations in a unique way.
Want to know what makes Thailand a top destination? Find out more in Thailand Named Destination of The Year for 2025.
Top Travel and Tourism Trends That Will Impact Thailand
We’ve listed some of the hot global trends in travel and tourism that are more than likely to affect Thailand distinctively. These trends range from tie-ins with TV shows to a greater emphasis on people and experiences.
1. “Set-Jetting” for Movies and Shows
The term “set-jetting” is being associated with Thailand, thanks to Koh Samui’s starring role as this season’s destination in HBO’s The White Lotus. With Koh Samui trending in online travel agency searches, expect the show’s fans to come to Thailand in search of the same luxury experiences as featured on the show.
This is not Thailand’s first brush with Hollywood, either. Phuket has been a popular “set-jetting” destination for decades, whether it’s finding the “James Bond” island from The Man with The Golden Gun in Phang Nga or getting lost in Maya Bay after watching The Beach.
2. Water-Adjacent Destinations
The beaches of Phuket and Koh Samui are calling, but for a different reason. With climate change making summers less bearable, more tourists are looking for destinations that are as close to the water as possible—the better to cool off from the unbelievable heat.
Expect bookings to rise on beachfront luxury villas and resorts throughout Thailand and anticipate more crowding on public beaches in the country. Interest in island hopping and secluded beaches will be expected to increase as well.
3. Undiscovered Getaways
One of the concepts that the Tourism Authority of Thailand wants to emphasize is that of “hidden gem destinations”—places that are not as well-known but are just as delightful as the popular ones. Travel + Leisure magazine featured Thailand’s “hidden gems” in their cover story on the country, including Koh Kood island in the north.
But you don’t have to go too far to find hidden gems, even in places like Phuket and Koh Samui. Island hopping at both destinations can take you to beaches and diving spots that you may not be able to find on your own, and going past the tourist enclaves can lead you to unique cultural and natural experiences.
If you’re staying in Phuket, a day trip may be the break that you need from your travel routine. Read on for Island Hopping and Day Trip Destinations from Phuket.
4. Extended “Workations”
The combination of business and leisure has been a growing trend throughout the world, and with Thailand’s new digital nomad visa in place more remote workers are expected to extend their “workations” with longer stays. Combine this with added flextime and this means more time to spend getting to know Thailand’s unique attractions.
Longer stays and bookings for luxury private villas in Thailand are anticipated from not just digital nomads but also groups organizing corporate retreats. Crucial amenities for “workations” include high-speed Internet, international plug sockets, and comfortable working spaces within villas.
5. Event-Centered Travel
Thailand’s current tourism strategy includes the promotion of “must-see” events to encourage tourism. It’s not just cultural festivals like Songkran and Loy Krathong, but also major events for sports, entertainment, and conferences.
Events like triathlons, boat shows, world-class concerts, and even fashion shows are credited for bringing significant tourist revenue to Thailand, even during the so-called “low season.” The feedback from promoters and participants in these events has also been encouraging, leading to return engagements year after year.
6. Premium Luxury Experiences
One thing that’s for sure, regardless of destination, is the fact that tourists will spend more money on luxury and comfort. This is one of the reasons why Thailand has targeted the luxury tourism market as part of their priorities for the upcoming year, and possibly beyond.
Focusing on luxury isn’t about spending more money—it’s paying for a one-of-a-kind experience that cannot be found anywhere else. Whether it’s soft linens on a comfortable bed, a panoramic view of the sunset, or on-demand champagne service, luxury is about unique but priceless experiences that must be experienced at least once.
Thailand is fast becoming a favorite destination for luxury travelers. Learn more about Luxury Vacations In Thailand: A Paradise for High-End Travelers.
Experience Thailand Beyond the Trends
Regardless of the travel trend, what truly brings tourists to Thailand is the country’s commitment to bringing authentic experiences for their visitors. Thai hospitality remains unparalleled throughout the years, and visitors continue to rave about the friendliness and dedication of the Thai people they encounter in their travels.
Even when trends come and go, staying at a luxury villa in Phuket or Koh Samui will always be a wise choice that leads to timeless memories. Experience the best of Thai hospitality by booking a luxury private villa in Thailand.
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Featured Image by Thrillophilia
